Our Story

The “Awoo” in Awoofi began with our corgi, Oreo — a cheerful little boy with happy awoos and endless tail wags. Over time, we realised every awoo carried a different meaning: excitement, curiosity, comfort, or sometimes a little loneliness. Somehow, we learned to understand them all.

And like many pawrents, we found ourselves reading the little things too — the sparkle in his eyes, the tilt of his head, the way he moved. We understood that our pets have their own personalities, emotions, and stories to tell, even without words.

That sparked something in our hearts.

We wished everyone could experience the same joy and connection that Oreo brought into our lives. So we started creating pieces that help tell these little stories — accessories that celebrate personality, memories, and the moments that make our pets so special.

Founded in sunny Singapore, Awoofi was created with one simple belief:

The ones who hold our hearts deserve to be celebrated.

Today, we continue to design thoughtfully made pieces for fur families — made to capture personalities, create memories, and bring a little more joy to everyday moments.