Our Story

The 'Awoo' in Awoofi Co is inspired by our corgi Oreo- a cheerful boy who does happy awoos and tail wags to greet hoomans and to express his excitement. During Oreo's puppy days, he awoo-ed to express his loneliness whenever he was being left alone at home. We realised later that we could tell the different tones of awoo apart- whether it is a happy, curious, or frustrated awoo.

We could also tell Oreo's mood by looking into his eyes, his body language and facial expressions (yes we know to some, we sound totally like crazy pawrents..). Oreo is chirpy after meal times, sleepy during rainy days, and his short playful tail wags and face brightens up with grin whenever he hears 'let's go out!'. Sometimes, we wish that everyone else could also 'get' these expressions like us and share the same joy and happiness that Oreo brings us. This lit a tiny spark in our heart to create pet accessories that tell everyday tails (tales) about our pets and with this, Awoofi Co was founded in sunny Singapore.

At Awoofi Co, we find joys in getting to know every pet and we envision to design pet accessories to showcase our pets' unique personality, mood and desire to express.